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Myspace CEO Chris DeWolfe was quoted in TechCrunch 50 as saying that “95% of their ad revenues come from 9 countries”. Based on online ad market estimates* between mid 2007 to mid 2008, the following chart depicts the top global internet ad markets as follows:
* all estimates based on eMarketer [2007-2008], except:
Please note that these estimates were derived on different dates, and sometimes across different sources, so this is not exactly a perfect comparison. But it nevertheless paints a clear picture that might help with prioritizing international ad markets:
In terms of aggregate size, the European markets throw their weight right behind the US. Japan is a clear leader in Asia with the Australian, Korean and the faster growing Chinese market trailing it. After these global leaders, the other ad markets are expected to be much smaller in comparison. So outside of the US, the above 12 countries are the most significant when it comes to actual monetization potential. As for prioritization, the numbers are clearly telling the story.