Viviana is a General Partner at Felicis. She brings over twenty years of experience designing and building brand categories for successful cloud/SaaS and enterprise social companies, helping them create scalable growth engines that drive successful exits. Her particular passions are scaling and structuring go-to-market SaaS teams, messaging and positioning, category creation, freemium product strategy, and sales enablement.
Before joining Felicis, Viviana served as an angel investor, independent advisor and Operating Partner at Emergence Capital. Earlier in her career, she was the VP of Marketing for Yammer, where she defined the enterprise social category. After Yammer’s $1.2B acquisition by Microsoft, she became its head of marketing for enterprise social, which included Office 365, Skype, and Lync. She also spent over six years at Salesforce, where she launched several key product initiatives. Additionally, she was the VP of Marketing for Platfora (now Workday) and the CMO of Zenefits.
Viviana has a BS in Operations Management & Information Systems from Santa Clara University. She loves spending time with her family and traveling internationally.