Martin Tobon

Martin Tobon

Portfolio Analytics Manager

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Martin Tobon is a Portfolio Analytics Manager at Felicis; he has over 13 years of experience in finance, marketing analytics, and data science.

Before Felicis, Martin worked at Google Cloud, leading the Cloud for Startups Reporting & Analytics team. This program empowers startups to build and scale their products on the Google Cloud platform. Prior to this experience, he partnered with Google's largest Advertising customers to drive their media measurement and attribution strategy through data science techniques.

Before Google, Martin worked at Coca-Cola FEMSA in FP&A, where he spent four years advising the CFO on the best investment decisions via financial modeling and forecasting. He also holds a MS. in Business Analytics from NYU and a BSM in Finance from Tulane University.